Israel’s “singer of the decade” and brand new mom, Eden Ben Zaken becomes the new ambassador

of the “Shufersal Baby” brand. Eden performs her cover of the classic song “My Life” by Zehava Ben in a new video,

with musical production by Jordi.

In the following year, Eden Ben Zaken will release eight personal vlog episodes, exploring her life as a new mother

and sharing stories while using and experiencing Shufersal baby products.